Olivier ABECASSIS

Olivier ABECASSIS
CEO of UNIFY

Biography

Born in November 1973, Olivier Abecassis is a graduate of the French National Institute of Telecommunications. He began his career in 1996 when he was involved in the launch of the French satellite broadcaster TPS. At the end of 1998 he joined TF1, becoming Director of New Technologies in 2004.

From 2006, he piloted all of the TF1 group’s digital developments, launching the MYTF1 catch-up video site, now the industry leader in terms of video views; he was appointed CEO of e-TF1, the Group’s digital subsidiary, in 2010. He oversaw the 2006 acquisition of an equity stake in Overblog, and led its 2010 merger with Teads (then called eBuzzing); he remained as a director of Teads until it was sold to Altice in 2017.

In 2016, Olivier Abecassis was appointed Vice President, Innovation and Digital of the TF1 group, tasked with the digitalisation of the Group and with rolling out its digital strategy. All broadcasting and digital technologies are under his responsibility, as are information systems.

He also oversees the Group’s start-up incubator, which aims to anticipate trends in media use and monetisation, and in early 2018 secured a partnership with the Station F campus.

Since 2016, Olivier Abecassis has initiated the acquisitions of a majority stake in Bonzai Digital, now TF1 Digital Factory, in March 2016; a stake in Wibbitz, an Israeli start-up behind a text-to-video solution; and a majority stake in MinuteBuzz, a social media platform founded in 2010.

In 2017, Olivier Abecassis oversaw the creation of an international alliance between the German group ProSiebenSat.1 and the TF1 group, with the latter taking an equity stake in Studio71 (the world no.3 MCN) and becoming the operator of Studio71 in France. He was also involved in the June 2017 launch of the EBX pan-European airtime sales agency, formed out of a partnership between TF1, ProSiebenSat.1 and (in Italy and Spain) the Mediaset group. Olivier Abecassis sits on the boards of MinuteBuzz, Studio71, Wibbitz and EBX.

In 2019, Olivier Abecassis is appointed CEO of UNIFY, the new digital division of the TF1 group.

 

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