JULY 2022 AUDIENCES

188.36 Ko

TF1 & TMC CREATE A MAJOR EVENT AROUND THE WOMEN’S EURO FOOTBALL TOURNAMENT

38.7 million French viewers tuned into matches at the UEFA Women’s Euro 2022 football tournament
Best audiences ever for a Women’s Euro tournament
France matches attracted an average of 4.7 million viewers, and an all-time high for a Women’s Euro tournament of 6.2 million for the semi-final: 32% of individuals aged 4+, 36% of W<50PDM
Women and young viewers followed “Les Bleues” avidly: 28% share of W<50PDM, 40% of 15-34 year-olds (+10pts for individuals aged 4+ and +19pts for W<50PDM vs Euro 2017 France matches)

TF1

Regular news programmes confirm their market leadership

Each week, 32.9 million French viewers get their news from TF1 group channels

Coverage of the Bastille Day parade once again beat rival channels, with a 40% share of individuals aged 4+ and 4.3 million viewers – the second-best audience since 2009
8pm bulletin at very high levels, average of 4.7 million viewers and 29% of individuals aged 4+
Peak of 5.5 million for Julien Arnaud and 5.3 million for Audrey Crespo-Mara
1pm bulletin still undisputed market leader, 1.9 million ahead of its nearest rival with 4.4 million viewers and 39% share of individuals aged 4+. And the bulletin had its best month among W<50PDM since 2014 with an audience share of 36%.
Jacques Legros attracted up to 5 million viewers and up to 44.6% of individuals aged 4+
Magazines – audiences up year-on-year among W<50PDM: 23% for Sept à huit and 24% for Reportages decouverte / Grands reportages

Daily soaps at all-time highs

Ici tout commence posted its best month ever among the target W<50PDM audience with a 32% share, and was a big hit with younger viewers (28% share of 15-34 year-olds)
Demain nous appartient achieved its best audience share among W<50PDM since the summer of 2019, with 27%

LCI: BEST JULY EVER

LCI recorded its best July ever, with an audience share of 1.5%
LCI also posted the strongest year-on-year growth in audiences of any news channel (+19%), and also in share of target audiences (+36% / +0.4 pt), with the share of ABC1s up 0.5pt at 1.2%, and of 25-49 year-olds up 0.2pt at 0.6%.
LCI ranks:
No.2 news channel by average daily viewing time, at 28 minutes
No.1 news channel and best July ever for weekend 22H Darius Rochebin show (1.7%)
No.2 news channel and best July in access prime time (2.5% for 24H Pujadas, 1.9% for En toute franchise) and in the late evening slot (Brunet/Darius with 1.8%)
Breakfast shows are continuing this season’s positive trend, equalling the season’s monthly best on weekdays with 3.2%, and posting the second-best month of the season on weekends with 3.7%

TMC: BEST JULY FOR 10 YEARS AMONG TARGETS

TFX: BEST JULY SINCE 2017 AMONG TARGETS

* Source: Médiamat/Médiamétrie