Sabina Gros joins Unify on 2 June 2020 to take up the position of Executive Vice President and Chief Revenue and Publishers Officer France and Europe.
As Chief Revenue Officer, her role is to develop and deliver growth in Unify’s advertising revenue via all channels: direct and programmatic sales, and data. The aim is to build global offerings by developing synergies between Unify’s media packages and business solutions, giving agencies and advertisers – in France and across Europe – access to high-ROI solutions. She will be able to work closely with Unify’s influencer marketing agency Ykone, programmatic ad trading desk Gamned, brand publishing agency Magnetism, and Vertical Station and Studio71 (brand content), as well as with TF1 PUB on TV/digital offerings.
To help power growth for all our communities, web publishers Auféminin, Doctissimo and Marmiton, each of them an iconic French online brand, will now report directly to Sabina. Her role is to develop, engage and lock in these communities by providing them with strong, engaged content.