TF1 - Leads the market and posts week's strongest increase

TF1 LEADS THE MARKET AND POSTS WEEK'S
STRONGEST INCREASE

With a 22.5% audience share for the week, up 0.5 points, TF1 made the strongest increase of any television channel. The performance was a result of TF1's ability to adapt its programming and programmes to the expectations of viewers and bring them unifying, event-driven shows.

This week's highlights :
1/ Ciné Dimanche hit a new high with Rien à Déclarer. With nearly 10 million viewers (9.8m), 38% audience share, 41% of WPDM<50* and 42% of Shoppers**, the film, directed by and starring Dany Boon, notched up the best performance in this slot since Bienvenue chez les Chtis back in November 2010.

2/ Après le 20h c'est Canteloup continued to draw strong audiences, with as many as 8.1 million viewers and an audience share of over 30% on Thursday 23 May.

3/ Alice Nevers scored some of its best ratings ever. The new series opener attracted 6.6 million viewers and took a 25% audience share (8.50 pm show) - the best ratings since the 2010 series.

4/ Grey's Anatomy : posted its strongest performance this season, with an average 6 million viewers tuning into the new episodes. The show took a 23% audience share and 42% of WPDM<50. Also noteworthy was last Tuesday's broadcast of the last season of CSI: NY, with 6.2 million viewers.

5/ Ratings were high for the news programmes, with up to 7.9 million viewers (32% audience share) for the 8 o'clock news and the second best performance of the year for the 1 o'clock news, with 7.8 million.

6/ Special Whit Monday programming proved highly successful, with 3.7 million viewers, 27% audience share and 34% of Shoppers for Die Hard at 2 pm.

7/ New records were set in access, with as many as 3.2 million viewers for Une famille en or and 5.1 million for Money Drop.

Source : Médiamétrie - Médiamat
*Responsables des Achats
**individus actifs avec enfants de moins de 25 ans

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Virginie DUVAL
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Virginie Duval