TF1 - Audience ratings in march 2014

AUDIENCE RATINGS IN MARCH 2014 
 TF1 takes a 23.4% audience share,
posting the biggest increase in television
with a 0.9-point rise on February

1/TF1 is the only channel to have drawn over 10 million TV viewers with its programmes since the start of the year 
With 13m viewers (53% audience share) and an 80% share of voice on Twitter, the major annual Restos du Coeur event set a ratings record for the year and scored the third highest ratings since its creation.  
Some 11.5m viewers (41% share) tuned into the new broadcast of Bienvenue chez les Ch'tis, the best ratings for a film this year and the best cinema ratings since the film was first broadcast in November 2010.

 
2/ C'est Canteloup hits a high
Boosted by the French municipal elections, the daily comedy show enjoyed a record month with 7.8m viewers on average (29% share) and a high of 8.7m viewers.
 
3/ Sport : record for a friendly match with France vs. Netherlands
Some 7.6m viewers (31% share) watched the victory by Didier Deschamp's French squad, with a 47% share of men aged 15 to 49 and a record 68% of men aged 15 to 24.
 
4/ Record season for Section de Recherches
The new season drew an average 6.8m viewers (29% share), 200,000 more than last season, and set a ratings record with 7.5m viewers. 
 
5/ An average 8m viewers for season three of The Voice
Launched 12 weeks ago, The Voice has confirmed its status as a major family show, attracting 8m viewers on average (35% share), 49% of women under 50 purchasing decision makers (WPDM<50), 54% of 15 to 24 year olds and 50% of children. 
 
6/ TF1 news shows set several records and reclaim leadership of electoral
The 8 o'clock news drew up to 8m viewers.
The 1 o'clock news peaked at 7m viewers.
TF1 also scored the highest ratings for the two evenings dedicated to the 2014 French municipal elections, with 5m viewers for the second round of voting, some 600,000 more than for the first round.
 
7/ New-look access programming strengthens leadership and attracts more women viewers
TF1 redesigned its access programming on 3 March, with 4 mariages pour une lune de miel kicking things off at 5 pm followed by Bienvenue chez nous, and Money Drop at 7 pm.
An average 1.7m viewers tuned into 4 mariages pour une lune de miel. The share of WPDM<50 with children rose 3 points to 29%. 
Bienvenue chez nous drew an average 2.7m viewers and took a 28% share of WPDM<50 with children, up 3 points.
Money Drop attracted 4.8m viewers and a 29% share of WPDM<50 with children, again up 3 points.

Source: médiamat / Médiamétrie

TF1 - COMMUNICATION DIVISION
Press contacts: Alexandre Petit - Maylis Carçabal