TF1 asks its audiences to rate CSR issues

Before producing its 2014 corporate social responsibility report, the TF1 group sought to include its managers, audiences and other stakeholders in the identification and prioritisation of CSR issues.

Each working group was presented with a list of 40 topics, to be rated in order of importance. To survey civil society*, the questionnaire was placed into context as follows:
“Large companies are implementing policies and initiatives aimed at taking account of the social and environmental impacts of their business. We are going to show you a list of measures that a media group could introduce. How do you rate the importance of each of the following measures?”

The results show that all the stakeholders agreed on four priority topics: 

- journalistic ethics and honest in business relations;
- the presentation of national diversity on channels and at the company, and equal pay for men and women;
- the ability to upgrade the company’s business models and upskill employees;  
- the protection of personal data.  

These topics were already at the forefront of the Group’s CSR policy, but they will receive special attention in upcoming reporting.

Find out more about the methodology and mapping of the most important issues.

*Out of a panel of 2,500 people contacted (via the ToLuna access panel), 505 voiced their opinions.
The respondents were aged between 18 and 64 and representative of the French population
in terms of age, gender, socio-professional category and geographic location.