Media CSR Guide sheds more light on sector issues

Media sector companies are rarely associated with sustainable development and CSR, except for considerations of how they cover those issues in their programmes. But through the content it produces and distributes, the media sector is in constant contact with its audiences, which involves major issues, mainly of a social nature.

To share best practices and enhance dialogue with observers, the CSR heads of the leading French media companies came together as part of the Media CSR Forum and on 6 March 2014 published the very first practical guide on CSR in the media sector (“La RSE dans le secteur des medias”). When presenting it to the public, TF1’s CSR coordinator Catherine Puiseux talked about the objective of the publication, saying: “The media sector has to adopt an approach of peaceful and constructive dialogue with its observers. We designed the guide in that spirit, with highly factual information and a call to stakeholders asking them for their proposals so as to go deeper into each topic.” Following an introductory booklet, the initial version addressed seven issues: accessibility, media education, ethics and compliance, environmental impact, the protection of children, the representation and promotion of diversity, and raising public awareness of sustainable development. Further topics, including advertising and the protection of personal data, are currently under review.

Read the Guide here.