A film to raise awareness of the Ecoprod policy

With its use of generators and short-lived sets, as well as its travel and transport requirements, the audiovisual sector is not always environmentally light-footed! The Ecoprod initiative set up a resource centre in 2009 enabling professionals to make a seamless shift to eco-production.

In a sector of over 7,000 highly diverse companies, the key is being able to spread the word to fellow professionals. To that end, Ecoprod called on the Cube Créative Productions production company to make a film to promote the approach. The result, directed by Nicolas Deveaux, features a giraffe and an oxpecker extolling the virtues of eco-production during a film shoot. To be shared immoderately!

*Ecoprod is a collective project launched in 2009 by TF1 and six other public and private partners to promote ecology in audiovisual productions.