Audience ratings - The four free channels - February 2016

Boulogne, february 29th 2016

AUDIENCE RATINGS IN FEBRUARY:
 THE TF1 GROUP’S 4 FREEVIEW CHANNELS POST INCREASES
AND RANK NO. 1 WITH WOMEN VIEWERS

27.5% SHARE OF 4+ INDIVIDUALS
31% SHARE OF WPDM<50

TF1: STRONGEST INCREASE OF THE MONTH AND CLEAR LEADER

In February, TF1 achieved the strongest increase of the month and grew its audience share 0.8 points to 21.4%.
The impressive momentum was confirmed in two key viewing slots: access and prime time (with 600,000 more viewers than in January).
The channel claimed 49 of the top 50 ratings in February, including the no. 1 spot with the rebroadcast of the film Les Tuches, attracting 8.8m viewers.

• French drama on a roll
  
  The headlining series Le secret d’ Elise drew a high of 8.4m viewers and set an absolute record in 7-day replay, with +1.4m viewers for the first evening in one week.
  The new Section de Recherches shows brought together up to 7.6m viewers.
   
• Entertainment: success for major brands
  
  Season 5 of The Voice achieved excellent performances, attracting a high of 8.1m viewers. The programme drew up to +0.9m viewers in 7-day replay.
  Koh Lanta: Ratings are up for the new season, with the debut show drawing 7.1m viewers (up 400,000 on the previous season). The first show set a new 7-day replay record with +0.9m viewers.
   
• Growth in access
  
  L’ addition s’ il vous plaît: peaking at a 30% share of WPDM+children and an average 1.7m viewers.
  Bienvenue chez nous: a high of 29% of WPDM+children and an average 2.8m viewers.
  Money Drop: undisputed leader with up to 4.2m viewers.
  C’est Canteloup: a high of 8m viewers and an audience share of up to 31%.
  50 mn Inside: records for Le Mag, attracting up to 4m viewers.
   
• Impressive ratings for news shows
  
  1 o’clock news: 5.8m viewers on average (41% share) and a high of 6.4m.
  8 o’clock news: 6.0m viewers (25% share) and a high of 7.3m viewers.
  Reportages: 3.5m viewers (26% of 4+ Individuals).
  Sept à Huit: 4.3m on average (23% of 4+ Individuals).

DTT CLUSTER CHANNELS SHORE UP THEIR POSITIONS
AND CONTINUE TO GROW  

TMC: ROBUST SCORES WITH CORE TARGET 25-49 YEAR-OLDS, INCREASE WITH WOMEN VIEWERS

2.9% share of 4+ Individuals (stable on January 2016).
3.5% share of WPDM<50 (+0.1 pt on January 2016).
3.3% share of 25-49 year-olds (stable on January 2016).
 
TMC is the DTT leader in the evenings* with an average 580,000 viewers in February (3.4% share of 4+ Individuals) and the no. 4 channel with WPDM<50 (4.1% share).
 

• Cinema: TMC the only channel to draw 1m viewers on average with films
  TMC claimed the top four cinema ratings of the month with Les Profs (1.7m viewers), Ice Age (1.5m) and Ice Age 3 (1.4m), and Kiss the Girls (1.5m).
   
• TMC: the most powerful DTT channel with US series with three key targets. DTT leader.
  Successful debut for the new series Gotham, attracting 1.4m viewers with the first episode and an average 0.9m viewers, with a 5.3% share of WPDM<50 and 5.7% of 25-49 year-olds.
  Continued strong brands on weekends: CSI on Friday (average 0.6m viewers), Law and Order: Criminal Intent on Saturday (average 0.5m) and CSI: Miami (average 0.7m).
   
• The investigative magazine 90 Enquêtes drew up to 830,000 viewers

• The French drama show Les mystères de l’ amour continues to make headway this season, with an average 6.5% share of WPDM<50 (no. 4 channel) and a high of 800,000m viewers on February 14 for the “Sad Saint Valentine’s” episode.
   
  *9 pm to 1 am – live audience.

NT1: INCREASE WITH CORE TARGET 15-34 YEAR-OLDS
1.8% share of 4+ Individuals (stable on February 2015).
3.2% share of WPDM<50 (stable on February 2015).
3.2% share of 15-34 year-olds (+0.2 pts on February 2015).

• Cinema: success with family films and cult movies
  Jumanji: 900,000 viewers, the no. 4 channel with WPDM<50 (6.3%) and no. 2 channel with 4-10 year-olds (17.1%).
  Animals United: 800,000 viewers (2.8%), the no. 6 channel with WPDM<50 (3.3%) and no. 1 channel with 4-10 year-olds (27.9%).
  Top Gun: 600,000 viewers (2.3% – DTT leader), the no. 6 channel with WPDM<50 (3.4%) and no. 5 channel with 15-34 year-olds (3.9%).
   
• Strong ratings for non-scripted programmes
  Super Nanny: a high of 530,000 viewers.
  Les 30 Histoires: a high of 700,000 viewers.
  Ce soir on rit avec Claudia Tagbo: no. 4 channel with 15-24 year-olds (7.3%)
   
• Excellent performances for US series with women and young people
  Revenge, on Tuesday evening: a high of 6.3% WPDM<50 in prime time.
  Grey’s Anatomy, in access: monthly record this season with 4.2% of WPDM<50.
  Friends, daytime (M-F): season record with 4+ Individuals (1.5%) and WPDM<50 (5.0%).
  One Tree Hill, in the morning: no.  5 channel with 15-34 year-olds (5.7%).

HD1: YEAR-ON-YEAR GROWTH

1.4% share of 4+ Individuals (+0.3 pts on February 2015).
1.8% share of WPDM<50 (+0.1 pt on February 2015).
1.5% share of 15-34 year-olds (+0.1 pt on February 2015).
                                       

• Strong cinema performance
  
  An average 480,000 viewers in prime time (2.0%) and 2.0% of WPDM<50.
  HD1 took 7 of the top 10 HD DTT film ratings in February, including The Descendants with 726,000 viewers, The Italian Job with 676,000 viewers and Mercury Rising with 625,000 viewers
   
• Drama shows continue to attract viewers
  
  Alice Nevers drew 610,000 viewers – the third-highest ratings ever for a drama show on HD1
   
• Viewers drawn to US series
  
  CSI: NY: record evenings peaking at a 1.8% share of 4+ Individuals and a 1.7% share of WPDM<50.  
  2 Broke Girls: strong performance with WPDM<50, with a share of up to 2.5%.

Sources : Médiamat / Médiamétrie