Audience ratings : 5 free channels - october 2016

Audience ratings : 5 free channels - october 2016

394.56 Ko

Boulogne – November 2, 2016

 

 

OCTOBER AUDIENCE RATINGS

 

TF1 GROUP NO.1 IN THE FRENCH TV MARKET

28,2 % individuals aged 4+ and 33,2 % Women<50 PDM (+0,8 of a point) : strongest 12-month tv audience growth

 

Success of the multi-channel strategy confirmed

TF1 GROUP NO. 1 IN FRENCH TV MARKET FOR SECOND CONSECUTIVE MONTH
 

  • TF1 builds on momentum of back-to-school period with record month in access prime time
  • Record month for TMC, NT1 and HD1
  • LCI consolidates a fine performance in the back-to-school period, with an all-time record for the first presidential primary debate evening featuring candidates from the right and centre

 

TF1
CLEAR NO.1 TV CHANNEL. RECORD ACCESS PRIME-TIME RATINGS. ALL TOP 20 AUDIENCES FOR
OCTOBER, ONLY CHANNEL TO ATTRACT OVER 6 MILLION VIEWERS

 

Market leader in access prime time, best audience ratings so far this year among W<50PDM

  • 4 mariages pour 1 lune de miel : best month for a year, 18% audience share (1.5m viewers), 25% of W<50PDM
  • Bienvenue chez nous : 2.1m viewers (18% share), 22% of W<50PDM: best month for a year
  • Bienvenue à l’hôtel : best month of 2016, 2.7m viewers, 16% of individuals aged 4+ and W<50PDM
  • 50Min Inside : up to 3m viewers, up to 27% audience share among W<50PDM


News and current affairs score very high ratings.

  • The first presidential primary debate was avidly watched
  • Lunchtime bulletin: 5.3m viewers on average, 40% audience share
  • Evening bulletin: 5.6m viewers on average, 25% audience share. The October 16 bulletin attracted 7.2m viewers (29% audience share), the biggest audience since February
  • Sept à Huit: up to 3.8m viewers, 22% audience share
  • Reportages : up to 4.6m viewers, 33% audience share
  • TF1 clear leader for the 1st presidential primary debate: 5.7m viewers and 26% audience share.
    Peak audience of 6.5m

 

Well ahead of the competition in prime time: over 5m viewers.

  • Danse avec les stars returned with a big increase in audiences: 6.1m viewers for the 1st show (29% audience share, 40% W<50PDM)
  • Koh Lanta attracted its biggest audience of the current season: up to 6.9m viewers (29% audience share, 40% W<50PDM)
  • New season of Profilage: 7.3m viewers for the 1st episode (27% audience share, 28% W<50PDM)
  • Coup de foudre à Jaïpur : 5.3m viewers, 29% audience share among W<50PDM. Massive success on digital, with 3m videos watched on MYTF1
  • Ciné Dimanche : up to 6.7m viewers for the TV premiere of the movie Supercondriaque (27% audience share, 35% W<50PDM)
  • 2018 World Cup qualifiers: 6.6m viewers for the Bulgaria-France match (27% audience share, 37% of men under 50)

*Access prime time: Monday-Sunday, 5pm-8pm

 

TMC
RECORD MONTH FOR INDIVIDUAL VIEWERS, 3.2% AUDIENCE SHARE.
ALL-TIME RECORD FOR W<50PDM (4.5%), 25-49 YEAR-OLDS (4.3%) AND ABC1s (4.1%)

  • Quotidien : 1.1m viewers on average, 11% audience share among ABC1s (no.1 DTT channel, no.4 national channel), and 9% audience share among 25-49 year-olds.
  • Strongest prime-time movie offering on DTT (1.1 m viewers on average), with 1.4m viewers for World War Z and 1.2m for Man of steel and Taxi 4
  • Good performances for franchises having their first run on DTT: up to 1.3m viewers for Profilage and up to 830,000 for Mentalist.

 

 

NT1
ALL-TIME RECORD AMONG W<50PDM WITH 4.1% AUDIENCE SHARE
NO.1 DTT CHANNEL AMONG 15-24 YEAR-OLDS, NO.4 NATIONAL CHANNEL

 

  • Secret Story confirmed its broad appeal: in access prime time, NT1 is still the no.1 national channel among younger viewers (15-24 year-olds) and the no.1 DTT channel among W<50PDM, with audience shares of 16% and 9% respectively
    In prime time, L’hebdo is proving very popular, with record audiences of up to 1m viewers and audience shares of 9% among W<50PDM and 26% among 15-24 year-olds
  • Movies provided the month’s biggest audience on NT1 with Green Lantern (1.1m viewers). The channel’s movie offering is popular with women viewers (6% audience share of W<50PDM for Sex & the City 2), young adults (7% of 15-24 year-olds for Green Lantern) and kids (no.1 national channel among 4-10 year-olds with 15% share and 800,000 viewers for Animaux & Cie)


 

HD1
NO.1 HD DTT CHANNEL WITH 2% AUDIENCE SHARE
ALL-TIME RECORD AMONG W<50PDM (2.5% SHARE) AND 25-49 YEAR-OLDS (2.1% SHARE)



HD1 recorded the strongest year-on-year growth of any French TV channel among individual viewers (+0.7 of a point vs October 2015) and W<50PDM (+0.6 of a point vs October 2015). These scores put HD1 in the no.1 slot among HD DTT channels for these audience groups.

The channel achieved the 4 best audience ratings on HD DTT in October, thanks to French drama (Vous êtes libre with 891,000 viewers, Section de Recherches with 770,000) and movies (Fast & Furious 4 with 750,000 viewers and The Chronicles of Riddick with 733,000).
 

 

LCI
MOMENTUM OF BACK-TO-SCHOOL PERIOD CONFIRMED WITH 4% AUDIENCE SHARE
ALL-TIME RECORDS FOR PRESIDENTIAL PRIMARIES EVENING.
RECORD AUDIENCES FOR YVES CALVI AND MORNING NEWS

 

  • All-time records for the for the first presidential primary debate evening featuring candidates from the right and centre:

    • 275,000 viewers (3.0% audience share) for the post-debate analysis presented by Audrey Crespo-Mara and Julien Arnaud
    • 348,000 viewers (3.3% audience share) for Nicolas Canteloup’s parody, peaking at 406,000
    • Second-best day for LCI since the freeview switchover, with 0.8% audience share
       
  • Record for 24 heures en questions presented by Yves Calvi, most-watched French news channel on October 26: 254,000 viewers, 1.7% audience share
  • Record for LCI Matin: up to 53,000 viewers and 2% audience share on October 26
  • Similarly, La Médiasphère and LCI & Vous posted their best audience ratings since the back-to-school period.

 

 

Source : Mediamat / Médiamétrie