The TF1 group is launching a new range of podcasts, downloadable free of charge from all the streaming platforms (including Apple Podcast, Google Podcast, Spotify and Deezer).
This new range complements the Group’s existing podcast range (LCI, Studio71, MyLittle Paris, etc). The five formats feature iconic presenters and tie into some of its flagship TV brands.
Expanding our podcast range is a perfect fit with our strategy of creating premium content adapted to all audiences, in new formats, and making it available free of charge across a broad spectrum of media channels.
Podcasts are a great way for the TF1 group to move even closer to its audiences by leveraging its expertise in producing ambitious but popular programming.
Our new podcasts cover five themes (celebrities, adventure, true crime, music, history). Further verticals will be added to the range soon.
Ad space on the podcast range will be sold by TF1 PUB, complementing the existing programmatic offer to advertisers and agencies on the Group’s spoken word output. Hosting and distribution technical services will be provided by Audiomeans, an innovative solution developed in France.