Groupe TF1 – Innovation – Programme d'accélération

Editorial

"The TF1 group has an acceleration program, the TF1 Media Lab, which has embodied the Media theme at Station F since 2018. This program has already supported more than 40 start-ups, whose collaboration has been aimed at experimenting and industrializing, within our environments, innovative solutions and services in line with new market practices and changing business needs. The six-month program provides start-ups with material, operational and strategic support from TF1 experts and business sponsors. The TF1 Media Lab thus symbolizes the Group's strong commitment to the new generation of entrepreneurs."

Olivier Penin, Head of Innovation

How it works

EXPERTISE

We have a team of specialist experts to help move collaborations forward. Each start-up has an operational sponsor tasked with bringing the joint project to fruition. Technical experts then take over to test, integrate and industrialise the solutions.

COACHING

We partner with Roland Berger Digital Ventures and the RAISE investment fund to provide coaching support to help start-ups meet the challenges of developing their venture (business strategy, fund-raising, product roadmap, etc).

RESSOURCES

We also provide practical help: free office space for six months, dedicated budgets, access to our technical resources and data, advice on media strategy, and access to our client/partner networks.

Program alumni

As part of its transformation, the TF1 group was keen to kick-start a dynamic open innovation collaboration with the startup ecosystem. Over the last 4 years, we have supported 48 startups, which have benefited from:

Support from an in-house sponsor, and close ongoing collaboration
Station F's infrastructures and innovation-friendly environment
Excellent PR and media visibility

ZENWESHARE

ZENWESHARE: Innovative technology based on real-time analysis of over 3,500 indicators of the browsing behaviour of digital platform users. This data generates new segments based on the psychological profiles of web users (e.g. extravert, emotional, etc).

Outcome: Rolled out in the MYTF1 ecosystem so that our in-house airtime sales agency TF1 Pub can offer new solutions to advertisers and reach users with personalised content.

NOMALAB

NOMALAB: Offers audiovisual industry players a full-service web interface to manage the daily content flows exchanged between producers and distributors.

Outcomes: Improved the process for delivering content to TF1 Studio clients by saving time and cutting transformation costs while giving better visibility. Fine-tuned a service enabling independent producers to deliver content to our channels in a format that complies with TF1 group standards.

PLAYPLAY

PLAYPLAY: A tech solution for producing high-quality video very simply, intended for media outlets and consumer brands that run communities on social networks.

Outcome: Signature of contract for TF1, LCI and Téléshopping.

SYNCHRONIZED

SYNCHRONIZED: Franco-British company that devises new ways to interact with audiovisual content. Synchronized’s “Smart Video” platform transforms any programme into an enhanced, personalised experience as the video’s linear pathway becomes interactive.

Outcome: Technology rolled out in the MYTF1 ecosystem to offer a new user experience, allowing viewers to select the sequences they want to watch within a programme. Successfully trialled on the 50Mn Inside show, the technology went live in early September 2019 on MYTF1 as a new experience around Quotidien.