TF1 group takes a stake in start-up Synchronized
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Boulogne, 29th November 2018
TF1 GROUP TAKES A STAKE IN START-UP SYNCHRONIZED
Via its One Innovation investment fund, TF1 Media Lab is taking a minority equity stake in Synchronized, a start-up whose Smart Video platform can transform any TV programme into an enhanced, personalised experience.
Synchronized joined the TF1 group’s accelerator programme at Station F in January 2018, and for six months the Franco-British start-up received support from the Group’s innovation teams.
This equity investment forms part of the open innovation approach adopted by the TF1 group in 2015. Initially, the Group worked with the start-up ecosystem via an incubation programme, before launching an accelerator programme at Station F. The creative synergies unlocked to date have seen 18 entrepreneurs working closely with teams from TF1 Media Lab, the banner under which all the Group’s innovation initiatives and partnerships now operate.
What TF1 Media Lab does:
- The One Innovation investment fund:
The TF1 group launched the One Innovation fund in June 2016 with a €2 million investment pot. The fund offers start-ups support and security in the accelerator phase, and in some cases consolidates this support into an operational partnership. In 2017, the fund made its first equity investment, taking a minority stake in Lucette – a start-up focused on the beauty segment, and part of the first intake of the incubation programme.
- The Station F accelerator programme:
Since February 2018, the TF1 group has represented the media industry at Station F, the world’s biggest start-up campus. The programme aims to test and then industrialise ever more innovative solutions to address new market trends. Buoyed by successful outcomes for the first four start-ups, a further six joined the scheme in October 2018; like the first intake, they all offer technologies that address the strategic challenges facing the TF1 group.
A new experience on MYTF1 with Synchronized.
Since September, MYTF1 users have been able to enjoy an all-new personalised catch-up experience, made possible by the fruitful collaboration between Synchronized and the TF1 Digital Product team during the accelerator programme.
Synchronized’s Smart Video technology enables delinearised, interactive online viewing of the Quotidien current affairs talk show. Catch-up viewers can now choose what they watch, either by picking items from the programme summary or through playlists that match news stories with their tastes and interests.
The enhanced experience delivered by this Smart Video technology is fully automated, using innovative artificial intelligence techniques researched and developed over several years specifically for use with TV programmes.
Synchronized is a Franco-British company that creates new ways to interact with audiovisual content. Its Smart Video platform can transform any TV programme into an enhanced, personalised experience. The traditional linear pathway of a programme becomes interactive, and is enhanced with content, options and online services. The TF1 group took a minority equity stake in Synchronized in November 2018.