The TF1 Media Lab at Station F is an accelerator programme set up in response to the challenge of the Group’s transformation and the development of our businesses in key areas like data, artificial intelligence, new content and new formats, adtech, etc.
During the 6 months of the programme, the start-up entrepreneurs are supported by a sponsor division at TF1, which steers the co-construction of objectives and collaboration stages.
THE 6 NEW START-UPS IN SEASON 3
#DATAVIZ #BOT #AI
askR.ai democratises access to data in companies by developing the first data assistant with artificial intelligence. Its conversational interface enables users who are not data specialists to formulate their question, orally or in writing, via a chatbot, and to get a reply in just a few seconds in the form of a graphic, table or figure.
Sponsor: TF1 group Digital division
Objectives: askR.ai will collaborate with Data teams to embed their conversational interface in the TF1 ecosystem, providing digital audience data to teams who aren’t data specialists.
YUZZ IT PRO
#SOCIAL #CONTENT #DIGITAL
Yuzzitpro is a platform that enables users to clip, customise and share content taken directly from a channel’s output. The tool’s interface can also be used to disseminate content across a variety of networks with a large number of options such as editorialisation, tagging, and geoblocking.
Objectives: To develop a tool for our social networks team that will maximise editorialisation options, helping us address the specific needs of our digital formats.
#AI #ADTECH #SOCIAL #CONTENT
Snatch Studio uses artificial intelligence to automatically verticalise video content and to adapt it to mobile use.
Sponsor: TF1 Publicité / MYTF1
Objective: To enable TF1 Publicité to provide clients with an innovative and exclusive advertising offer using reliable technology to adapt to mobile consumption methods.
#KIDSTECH #AI #LICENSING
Epopia aims to interest 5 to 10 year-olds in reading and writing via a system of interactive correspondence: personalised stories sent through the post, with which the child interacts because he or she is the main protagonist in the story and decides where it goes next.
Sponsor: TF1 Entertainment / TF1 Licences
Objective: To work with Epopia to create engaging stories around the flagship licences managed by TF1 Licensing.
Mirriad is a UK start-up specialising in In Video Advertising. Mirriad has developed a tech solution that uses artificial intelligence to identify the ideal positioning for virtual product placement within a channel’s content. With Mirriad, TF1 Publicité is now able to offer advertisers a new premium product which is revolutionising conventional product placement. The first tests are underway on TF1’s flagship series “Demain Nous appartient”.
Sponsor: TF1 Publicité
Objective: To identify new content opportunities in which to incorporate an advertising offer.
#MOBILE #CONTENT #DIGITAL #LICENSING #ADTECH
Tictales is a platform that creates narrative stories in which the reader is the hero. The start-up addresses a B2C target comprising 90% women, with more than 6 million subscribers.
Sponsor: TF1 Entertainment
Objectives: To explore the possibility of creating a narrative game around flagship programme licences. To identify areas for collaboration around TF1 Publicité’s new advertising offers, and synergies and additional services on our digital content.
THE TF1 MEDIA LAB AT STATION F
The TF1 group is on-campus offering an accelerator programme for start-ups who are creating solutions around media and content.
During the 6-month programme, the start-ups will enjoy the following benefits:
- Workspace at STATION F and access to the STATION F ecosystem
- Support from Cabinet Roland Berger on development strategy, raising funds, etc
- Access to our in-house expertise (media, journalists, etc)
- Operational sponsors on hand to draw up a collaboration roadmap to embed and industrialise their solution within the Group