Social e-commerce

Social e-commerce

Alongside its digital activities, Unify has stepped into the physical space via a major diversification into e-commerce. Our social media e-commerce business is not only a growth driver, it also provides additional proof that we can be an expert partner for brands and a go-to platform for communities.

"Our challenge is to ensure that the "e" of e-commerce becomes the "e" of emotion. It is this emotion during the brand experience that creates preference over time."

Céline Orjubin, Co-founder and Chief Executive Officer of MyLittleParis

Our entities

Beautiful Box

The monthly Beautiful Box by Aufeminin contains a complete kit to achieve a trending look using a simple fully-explained tutorial. A customised presentation box contains full-size products for both daytime and evening. The boxes include surprises (skincare products, accessories, jewellery, sweets, etc) to complete the look of the month.

Gambettes Box

Gambettes Box is the brand launched by My Little Paris who thinks life is too short to hide her legs. Thanks to the subscription that offers its 58,000 subscribers to receive 2 pairs of tights in the mailbox every month, Gambettes Box frees up all the legs, in France and Europe. What about summer? Gambettes Box switches to "legs in the air" mode with beachwear. 

Gina

Gina wants to change the rules and break the taboos that still weigh down women's bodies. Born in 2018, Gina is the latest and most committed member of My Little Paris' Boxs. Thanks to a subscription of periodical protections 100% organic certified GOTS by Ecocert, and manufactured in an eco-responsible factory, to take care of vaginas and the planet.

Gretel

Delivered to home or office, Gretel is a box of gourmet super-foods, either 100% personalised or 100% surprise.  Every month, our subscribers can choose 5 favourite foods among a selection of 70 products from all corners of the world (100% personalised version) or be tempted by a mystery package (100% surprise version).

Iaso

The new skincare brand for everyday pampering. Iaso Paris will take you to the heart of Nature. We have gathered plant treasures with delicious cosmetic qualities to perfect your beauty simply.

Joyce Paris

Joyce Paris is a brand of revolutionary lipsticks somewhere between luxury and sensuality. Joyce invites you to plump for the latest makeup innovation: the "Pulp Injection" Lip Plumpers by Joyce, the first Liquid Matte Replumpers. The result? An instantaneous volume effect, of vibrant intensity. Their secret? A creamy texture bursting with replumping ingredients.

Madeline Paris

Madeline Paris is a jewellery brand created by Aufeminin that blends mischievous seduction with refinement. Every item evokes a dream destination, a magical escape. The back story: Madeline, a girl who dreams of a Bohemian lifestyle, in love with travel and literature. Her jewels? An inexhaustible source of escape, rich in memories and emotions.

My Little Box

My Little Box is the box of surprises launched in 2011 by My Little Paris, which keeps on sending shivers down the spine of its subscribers around the world. Under the lid of their Box, the 150,000 French, German and Japanese subscribers discover a new world every month: 3 beauty products, 2 lifestyle accessories and a hint of the unexpected that makes all the difference. My Little Box also partners with its favourite brands to imagine Boxes according to the seasons and trends.