On Monday, February 6, the TF1 Group, in partnership with Women Sports, held a master class, open to the public, on the theme “Women’s sports: new directions from the media spotlight to the business world. This event took place as part of the Conseil Supérieur de l'Audiovisuel (CSA) operation “Les 4 saisons du sport féminin” (“Four Seasons of Women’s Sports”).
The event focused on three themes:
10:30 a.m. / Roundtable 1: Media coverage of women’s sport in French broadcasting (on-air feminization by sports journalists, broader broadcast coverage of women’s competitive events, consumption of sports programming by female audiences)
Moderator: Gregoire Margotton
Panelists:
- Géraldine Catalano (Editor-in-Chief, L’Équipe magazine)
- Anne-Sophie de Kristoffy (Editor-in-Chief, Sports Department Director, TF1 Group)
- Stéphane Marder (Founder and Chairman, Future Thinking)
- Jérôme Papin (Deputy Director, Eurosport)
- François Pellissier (Sports Director, TF1 Group)
- Emilie Ros (Customer Service Manager, Be Angels, sports influencer #Meufdefoot)
Video message from Jean-Michel Aulas (President of the Olympique Lyonnais since 1987)
11:10 a.m. / Roundtable 2: From the media spotlight to the business world: catalysts to changing roles?
(Testimonials from athletes: how is this change experienced? Is it easier when coming from a sport that receives more media coverage? Does competitive experience make the shift to the business world easier?)
Moderator: Rebecca Fitoussi
Panelists:
- Brigitte Henriques (former pro football player and now FFF General Secretary)
- Séverine Desbouys (former cyclist - President of DSC, strategy & economic intelligence consultancy)
- Lydie Breton (former captain of the France national hockey team and Director of Social Innovation and Human Resources Projects at Sodexo France)
- Véronique Barre (author of the book Le sport, des médailles et après ? Les atouts des sportifs pour l’entreprise on sports’ impact on the business world)
- Dominique Carlac’h (elected to the MEDEF Sports Commission for the MEDEF “Vis ma vie” project)
11:45 a.m. / Roundtable 3: Corporate commitment to promoting women’s sports
(How do companies work with federations and athletes to promote women’s sports?)
Moderator: Lorraine Danet Deloison, Women Sports
Panelists:
- Amel Bouzoura (Head of the Engagement Sport Department at La Française des Jeux)
- Cécile Lacourt (Sponsoring Director, Crédit Agricole)
- Pierre Jalady (Marketing Director, BMW France)
- Nathalie Sonnac, Advisor to the CSA, in charge of the “Les 4 saisons du sport au féminin” operation