Boulogne – August 30, 2016

TMC AUDIENCES
No.5 nationwide channel and
DTT leader with 2.9% share of individuals 
(+0.3 pt vs July 2016)

TMC is the leading DTT channel in prime time movies with 3.2% (indviduals aged 4+), averaging 640,000 viewers.
 

• The Price We Pay (French title: Le prix à payer), with 910,000 viewers, had the second best DTT audience for the month* and the best movie audience.
• Mon meilleur ami averaged 800,000 viewers.

 
Magazines and entertainment doing well
 

• 90' Enquêtes had up to 900,000 viewers (August 2) and the 3rd best DTT audience for the month*.
• The Anne Roumanoff show Aimons-nous les uns les autres, et plus encore had 810,000 viewers on August 13.

There was a triumphant return for Les mystères de l’amour with a new Sunday episode attracting an average of 460,000 viewers and 5.6% of women under 50 purchasing decision-makers, making TMC the no.4 nationwide channel in that target and the most-watched DTT channel.
 
TMC was also the leading DTT channel for evening viewing (9-11 p.m.) and the no.5 nationwide channel with 600,000 viewers and 3.1% of individuals aged 4+.

* Excludes sport and programmes less than 5 minutes long (source: Médiamétrie-Médiamat)