Boulogne-Billancourt, May 5, 2015
2015 RATINGS RECORD FOR PRIORITY TARGETS
TMC took a 3.2% share of the general viewing public.
The channel improved its performances with priority targets:
- 3.8% share of WPDM<50 (up 0.3 pts on March)
- 3.5% share of 25-49 year-olds (up 0.2 pts on March), with a continuous increase in the last three months.
TMC, NO. 5 NATIONAL CHANNEL AND DTT LEADER IN THE EVENINGS*
TMC scored a 3.6% share of the general viewing public and made progress with its key targets:
- TMC is the number-four national channel and the DTT leader with WPDM<50, with a 4.3% share (up 0.5 pts
on March – the strongest increase in DTT)
- TMC performed strongly with 25-49 year-olds, taking a 4.0% share (up 0.2 pts on March).
SUCCESSFUL FAMILY PROGRAMMING DURING THE HOLIDAYS
In prime time, the film line-up attracted an average 1.1 million viewers. TMC is the number-five national channel with the general viewing public (4.4%), WPDM<50 (5.3%) and 25-49 year-olds (5.5%).
With five films drawing over 1.0 million viewers, TMC is the DTT cinema leader:
- THE CHRONICLES OF NARNIA: PRINCE CASPIAN: with 1.5 million viewers (6.6%), TMC was the number-three
national channel with WPDM<50 (8.3%) and 25-49 year-olds (8.4%).
- THE CHRONICLES OF NARNIA: THE LION, THE WITCH AND THE WARDROBE: with 1.2 million viewers (5.1%),
TMC was the number-five national channel with WPDM<50 (6.3%) and number four with 25-49 year-olds (6.5%).
- PIRATES OF THE CARIBBEAN: AT WORLD’S END: with 1.2 million viewers (5.2%), TMC was the number-four
national channel with 15-49 year-olds (7.8%).
- MADAGASCAR: ESCAPE 2 AFRICA: with over 1.1 million viewers (4.7%), TMC was the national number one with children (19.4% of 4-14 year-olds).
- CHARLIE AND THE CHOCOLATE FACTORY: with over 1.1 million viewers (4.2%), TMC was the number-five national channel with WPDM<50 (5.9%).
ZOO DE BEAUVAL: RECORD FOR A DOCUMENTARY THIS SEASON ON TMC
TMC set a record in unscripted programming this season with the exclusive documentary ZOO DE BEAUVAL:
BEHIND THE SCENES AT FRANCE’S BIGGEST ZOO, which drew some 1.3 million viewers (5.0%).
SERIES SUCCESSFUL WITH WOMEN VIEWERS
US series posted strong performances with the key target of WPDM<50:
- CSI: MIAMI: number-five national channel with a 4.5% share of WPDM<50.
TMC attracted a high of nearly 1.0 million viewers.
- CSI: NY: number-five national channel for the evening as a whole, with a 3.4% share of WPDM<50.
- LAW & ORDER: CRIMINAL INTENT: number-four national channel with a 4.7% share of WPDM<50.
SPOTLIGHT ON PRIME-TIME ACCESS:
TMC’s drama line-up in the access slot ranked it as the DTT leader:
- in the week, with the general viewing public, with MONK: 4.1% share and a high of 700,000 viewers
- on the weekend, with WPDM<50, with LES MYSTERES DE L’AMOUR: 5.2% share and a high of nearly 800,000 viewers.
*TH 8.55pm-1.00am
Source: Médiamat Médiamétrie – Consolidated ratings from Monday March 30 to Saturday April 25 inclusive, then VOSDAL ratings from Sunday April 26 to Sunday May 3, 2015.