HD1 - Audience ratings in august 2016

259.81 Ko

Boulogne – August 30, 2016

HD1: AUDIENCES AT RECORD LEVELS, AND
LEADER IN HD DTT WITH
2.1% SHARE OF INDIVIDUALS

HD1 ended August on a high note with several all-time records smashed. In August, HD1 achieved its highest ever audience share among individuals aged 4+ at 2.1%, and its best daily audience share ever on August 28 with 3.0% (individuals aged 4+). The drama Alice Nevers had the best audience (excluding sport) on DTT in August 2016 with 935,000 viewers. The new series Humans had the best evening audience for a foreign series on HD DTT, making HD1 the no.5 nationwide channel with a 4.4% share of W<50PDM[1].

2.1% share of individuals aged 4+ (+0.9 pt vs August 2015)
2.3% share of W<50PDM (+0.6 pt vs August 2015)
1.8% share of 25-49 age bracket (+0.4 pt vs August 2015)

1- Record performances driven by French drama

Section de recherches with 830,000 viewers: 3rd best ever audience for drama on HD1
Une famille formidable with 2.0% of individuals aged 4+: best ever for prime time drama on HD1

2- Success of foreign series

Very good launch for ER (French title: Urgences) in access prime time: up to 3.8% of W<50PDM
The Sunday daytime series Breakout Kings achieved up to 4.9% share of individuals aged 4+, making HD1 the no.5 nationwide channel and no.4 among W<50PDM (5.4% audience share)
In the evening, CSI:NY (French title: Les Experts Manhattan) attracted up to 4.8% of W<50PDM

3- Very good figures for movies among individuals

Peur sur la ville: best ever share of individuals for a movie at 4.1%
La fleur du mal averaged 530,000 viewers

[1] Women aged under 50 purchasing decision-makers