Audience ratings : 5 free channels - january 2017

410.04 Ko

Boulogne, 30 January 2017

JANUARY AUDIENCE RATINGS

TF1 GROUP MARKET LEADER IN TV
STRONGEST YEAR-ON-YEAR GROWTH IN TV

27,6 % Individuals aged 4+ (+ 1point)
32,1 % Women aged under 50 purchasing decision makers (+ 2,1 points)
28,7 % Individuals aged 25-49 (+ 1,4 points)

Thanks to its multi-channel strategy, the TF1 group remains the market leader in TV for the fifth consecutive month, with 27.6% of individuals aged 4+ and even greater penetration of target audiences: +2.1 points to 32.1% of W<50PDM, and +1.4 points to 28.7% of 25-49 year-olds.

TF1, market leader in television, had the month’s best 25 audience figures and was the must-see channel, thanks largely to the world handball championship.
TMC, recorded stronger figures year-on-year, a new all-time high in DTT and the second-best month in the season, including a record month for QUOTIDIEN.
NT1, market leader in DTT for 15-24 year-olds, grew its share of millennials and all targets year-on-year.
HD1 had the strongest year-on-year growth in TV.
LCI had its second best month ever.

TF1 : 25 BEST AUDIENCES OF THE MONTH AND ONLY CHANNEL WITH MORE THAN 7m VIEWERS

1/ MUST-SEE CHANNEL

WORLD HANDBALL CHAMPIONSHIP: Best audience of the month for the France-Norway final of 8.7m (44% audience share) peaking at 12.3m, and good audiences for the quarter-final (4.8m, peaking at 6.5m) and the semi-final (6.9m).
Must-see variety and light entertainment: GRÉGORY LEMARCHAL tribute show with 4.9m viewers (23% audience share) and 25% of W<50PDM, CETTE SOIRÉE-LA with 4.3m (20%) and 25% of W<50PDM. Successful return of STARS SOUS HYPNOSE, top performer with 3.9m (20%), and 32% of W<50PDM, 34% of 15-34 year-olds.

2/ BEST AUDIENCES IN MOVIES AND DRAMA

CLEM : new season averaged 5.6m viewers and 32% of W<50PDM (22% of individuals), peaking at 6.4m.
SECTION DE RECHERCHES : 6.9m viewers and 27% of individuals (22% of W<50PDM), peaking at 7.3m..
SUNDAY MOVIE: 2nd best audience for a movie since the back-to-school period with BIENVENUE CHEZ LES CH’TIS (8.6m, 44% of W<50PDM), plus DJANGO UNCHAINED (5.6m, 31% of W<50PDM).
CHICAGO MED had high audiences among W<50PDM (28%, up to 4.8m viewers).

3/ RECORDS FOR NEWS BULLETINS AND NEWS MAGAZINES

Lunchtime bulletin: The season’s 2nd best month with 5.7m viewers (40% of individuals), peaking at 6.7m.
Evening bulletin: Best month since November 2015 with 6.1m viewers (24% of individuals), peaking at 7.8m (the best audience since January 2016).
SEPT À HUIT: Best month since February 2016 with 4.1m viewers (21% of individuals, 23% of W<50PDM), peaking at 4.3m.
REPORTAGES: Best month since February 2016 with 4.3m viewers (29% of individuals, 27% of W<50PDM), peaking at 5.5m (the highest since March 2015) for the Saturday & Sunday lunchtime programmes.
TF1 also had the highest audiences for the 1st DEBATE OF THE LEFT-WING PRIMARIES on 12 January with 3.9m viewers and 18% audience share, peaking at 5m viewers.

4/ GROWING LEAD IN WEEKLY ACCESS PRIME TIME (5pm-7.45pm) AMONG W<50PDM / ALL-TIME RECORD FOR LES 12 COUPS DE MIDI

4 MARIAGES : 2nd best month this season with 1.7m and 16% of individuals (23% of W<50PDM), peaking at 1.9m.
MONEY DROP : Up on last month at 3.5m and 18% (14% of W<50PDM), peaking at 3.9m.
LES 12 COUPS DE MIDI : 2nd best month ever at 4.0m and 36% (26% of W<50PDM), peaking at 4.6m.

TMC : RECORD DTT AUDIENCE FOR WORLD HANDBALL CHAMPIONSHIP, 2ND BEST MONTH IN THE SEASON,
WITH SHARP YEAR-ON-YEAR RISES IN AUDIENCE SHARE AMONG INDIVIDUALS (TO 3.4%),
25-49 YEAR-OLDS (TO 4.4%) AND ABC+ VIEWERS (TO 4.3%)

1/ WORLD HANDBALL CHAMPIONSHIP: ALL-TIME RECORD FOR DTT at 4.7m for the France-Sweden quarter-final.

2/ ACCESS PRIME TIME (7.45pm-9pm): Strongest rise year-on-year (+3.0 points among individuals to 4.5%, +6.0 points among 25-49 year-olds to 7.9%):

QUOTIDIEN: Record month with 1.3m viewers and ALL-TIME RECORD on Tuesday 24 January with 2.1m viewers.

3/ Big-hitting prime time movie offering: 1.3m viewers for THE DEVIL WEARS PRADA and fine performances for DTT first runs, with up to 1.3m for MENTALIST.

NT1: CONSOLIDATING ITS POSITION AMONG MILLENNIALS
DTT LEADER AMONG 15-24 YEAR-OLDS ON 5.8% (+2.2 points), AND GROWTH TOO AMONG W<50PDM TO 3.9% (+0.5 of a point)
AND INDIVIDUALS TO 2.1% (+0.3 of a point)

1/ A powerful movie offering attracting nearly 1m viewers, averaging 4% of individuals and 5% of W<50PDM, peaking at 1.4m viewers with THE BOURNE SUPREMACY, which gave the channel its best audience of the month.

2/ LA VILLA DES CŒURS BRISÉS: Sharply up by 0.1m viewers in the month at an average of 0.7m, 7% of W<50PDM and 14% of 15-24 year-olds, peaking at 781,000. Catch-up record of over 0.2m.

3/ All-time record audience for the new season with CHRONIQUES CRIMINELLES (701,000 viewers and 5.2% share of W<50PDM). Success too for the documentary series APPELS D’URGENCE which had its 2nd highest audience ever of 890,000.

HD1 : STRONGEST YEAR-ON-YEAR GROWTH IN TV AMONG INDIVIDUALS (+0.6 of a point) TO 1.9%

1/ Strong increases also in target audiences to 2.2% share of W<50PDM (+0.6 of a point) and 1.9% of 25-49 year-olds (+0.6 of a point).

2 / Leader in prime time HD DTT with an average of 0.4m viewers (+0.1m year-on-year), and up to 0.8m for the TV movie LE MONSIEUR D’EN FACE and the series R.I.S POLICE SCIENTIFIQUE.

LCI : 2nd HIGHEST MONTH EVER WITH 0.5% AUDIENCE SHARE

1st DEBATE OF THE LEFT-WING PRIMARIES: 160,000 viewers and 0.8% audience share (trebling of audience share in this slot vs. Nov-Dec 2016)
24 HEURES EN QUESTIONS, presented by Yves Calvi, up to 287,000 viewers.
LCI MATIN, up to 65,000 viewers and 1.8% audience share: the 3rd best audience of the season.
Best audience for the 8.45 am AUDREY CRESPO-MARA INTERVIEW with up to 117,000 viewers and 2.8% audience share.
TRUMP INAUGURATION, a record day with 0.9% audience share and up to 365,000 viewers at 6.50pm.
LA MÉDIASPHÈRE with up to 95,000 viewers and 2.6% audience share: 2nd highest score of the season.

*Daytime 6am-6pm / Prime-time: 9pm-10.45pm
Source: Médiamat Médiamétrie – consolidated on 17 January 2017