Audience ratings : 4 free channels - september 2016

349.6 Ko

Boulogne – October 3, 2016

SEPTEMBER MONTHLY AUDIENCE RATINGS:

MULTI-CHANNEL STRATEGY PAYS OFF

TF1 group no.1 French TV broadcaster with its 4 free-to-air channels: 27.8% audience share

Even clearer market leader among women viewers: 33.6% audience share among W<50PDM[1]

Strongest 1-month growth in audience share: +2.4 pts for individuals aged 4+, +4.9 pts for W<50PDM

TF1

unrivalled market leader in TV with 20.4% audience share
Best 1-month growth in audience share: + 1.8 pts
Even stronger growth among W<50PDM: 23.2% audience share, +2.4 pts in 1 month
(also the strongest 1-month rise)

Record-breaking start to autumn season in news: 40%+ audience share at lunchtime, 5m+ average viewers

Evening bulletin well ahead of the competition with up to 6.4m viewers
Record for Vie Politique with 2.3m viewers (market leader)
Best figures for autumn season to date for Reportages: 4.2m viewers, 31% audience share
Sept à Huit: up to 3.7m viewers

Sport: 5.9m viewers and 50% share of male viewers aged 15-24 for the Belarus/France match.

Access: Record month for Les 12 coups de midi: up to 3.9m viewers and 39% audience share
Record month for women viewers between 5pm and 8pm thanks thanks to true life story programmes such as 4 mariages pour une lune de miel, with up to 31% audience share.

French drama: La vengeance aux yeux clairs a smash hit, with the first episode attracting 7.5m viewers overall
and the series averaging 6.4m viewers and a 32% audience share among W<50PDM.

American series: Up to 5.9m viewers and 35% audience share among W<50PDM for the new series Blindspot, which is a strong performer on catch-up (up to 1.2m additional viewers for the “Out of Control” episode).

Movies: Fine start to the autumn season for the iconic Ciné Dimanche slot, with up to 6.4m viewers for the first free-to-air screening of Barbecue, and a 35% audience share among W<50PDM.

TMC

TMC: best month in 2016 to date, driven by rebranding and Quotidien

Audience share of 3.1% among individuals aged 4+, 3.9% for the 25-49 age bracket, and an all-time high of 3.7% among ABC1s.
Smash hit for Quotidien with Yann Barthès, up to 1.4m viewers and audience share of 12% for the 25-49 age bracket and 14% for ABC1s.
Evening movie offerings are proving popular, with 1.3m viewers for the first DTT screening of Avatar.
Successful launch of the first-ever run of the DC’s Legends of Tomorrow series: 1.1m viewers and 4.7% audience share (9.5% for the 25-49 age bracket) for the launch.
Good performances for the first DTT screenings of flagship TF1 franchises: Mentalist (up to 700,000 viewers) and Profilage (1m viewers).

NT1

NT1: best month in 2016 to date, 4th most-watched national channel among W<50PDM

2.4% audience share of individuals aged 4+, +0.8 pt in 1 month
4.1% audience share of W<50PDM, +1.5 pts in 1 month

Further success for Secret Story, making NT1 no.1 national channel for 15-24 year-olds in the 6pm slot.
Very solid performances for the weekly show screened at 8.55 pm on Thursdays: up to 810,000 viewers, ranking NT1 as no.4 French channel among W<50PDM and no.3 among 15-24 year-olds.
Nearly 1m viewers for Joséphine ange gardien with a 5.5% audience share among W<50PDM.
Movies proving highly attractive for women and younger viewers: Bad Teacher (817,000 viewers, 5.9% audience share among W<50PDM and 12% among 15-24 year-olds), Profs (757,000 viewers, 3.3% overall audience share and 4.6% among W<50PDM).

HD1

HD1: 2nd best month in 2016 to date (1.9% audience share), 2nd strongest 1-year growth in DTT

Movies were the best performers during the month with Mes beaux-parents et nous (760,000 viewers, 3.3% audience share), Waterworld (730,000 viewers, 3.2% audience share) and Erin Brockovich (670,000, 3.2% audience share).
Broadcasting the series La vengeance aux yeux clairs the day after the initial screening on TF1 proved a success, with up to 560,000 viewers and a 2.6% audience share.

Source: Mediamat / Médiamétrie