Boulogne-Billancourt, 06 April 2016
AUDIENCE RATINGS FOR THE 4 FREEVIEW CHANNELS IN MARCH 2016:
LEADERSHIP AND ALL-TIME RECORDS
TF1: THE BEST MONTH SINCE NOVEMBER 2015 AND WIDE LEADERSHIP
ALL-TIME RECORDS FOR NT1 and HD1
2nd-BEST FEMALE AUDIENCE SHARE EVER
FOR THE TMC-NT1-HD1 CLUSTER
TF1 SCORES IT BEST MONTH SINCE NOVEMBER 2015
21.7% audience share, 23.5% audience share for WPDM<-50 and 21.6% audience share for 25-49 year-olds
TF1 shows continued growth over the month with +0.3 points for individuals and the largest increase on advertising targets for all channels combined:
+1.0 point for WPDM<50 and +0.8 points for 25-49 year-olds
TF1 had the 50 best audience ratings for the month, the highest being for the Enfoirés show, with 11.6 million viewers, which was also the largest television audience. TF1 was also the only channel to draw more than 7 million viewers.
French drama: solid success for APRES MOI LE BONHEUR, SECTION DE RECHERCHES and CLEM
- The major film APRES MOI LE BONHEUR attracted 7.5 million viewers for a 28% audience share and a 33% share of WPDM<50.
- The series SECTION DE RECHERCHES is having its best season since its launch, with 7.2 million viewers, or a 28% audience share and 23% of WPDM<50 (600,000 more viewers than in 2015).
- CLEM: 6 million viewers tuned in to the three episodes, for a 23% audience share and 32% of WPDM<50.
- GREY'S ANATOMY: the new season is scoring very high with WPDM<50.
This season's new episodes have drawn 4.9 million viewers and been very popular with WPDM<50, winning a 41% share of this audience.
Entertainment: the big names continue to enjoy tremendous success
- LES RESTOS DU COEUR 2016 did even better than last year, with 11.6 million viewers (+200,000 viewers, with a 50% audience share and 57% of WPDM<50), and drew the largest audience at the start of this year.
- KOH LANTA increased its audience over the month to 6.7 million viewers (+200,000 viewers), or a 28% audience share and 42% of WPDM<50.
- THE VOICE was watched by up to 8 million viewers and averaged 6.9 million for a 32% audience share, 44% of WPDM<50, and 42% of 15-24 year-olds.
Cinema: the 2nd-largest film audience in 2016 with LES VISITEURS
LES VISITEURS captured the 2nd-largest audience for a film in 2016 with 7.2 million viewers, or a 29% audience rating, 35% of WPDM<50, and 60% of children 4-14 years old.
Weekday access: the programmes maintain their leads
- L'ADDITION S'IL VOUS PLAÎT had its best audience so far in 2016 with 2.1 million viewers (18% of individuals) on 28 March.
The show is averaging 1.6 million viewers, or an 18% audience share, with 25% of WPDM<50 + children (up to 29% of WPDM<50 + children).
- C'EST CANTELOUP: The programme had its best month so far in 2016 with an average of 7 million viewers and a 27% audience share.
- 50 MN INSIDE L'ACTU had its top rating for the year for WPDM<50 with a 27% audience share.
- 50 MN INSIDE LE MAG drew an average of 3.3 million viewers for a 21% audience share and 25% of WPDM<50.
- MONEY DROP: A strong leader, the programme averaged 3.8 million viewers and a 20% audience share.
News programmes continue to attract broad audiences and lead by large margins
- 1 O'CLOCK NEWS: 5.4 million viewers and a 40% audience share on average, with up to 6.2 million viewers.
- 8 O'CLOCK NEWS: 6 million viewers and a 25% audience share on average, with up to 6.9 million viewers.
- REPORTAGES: The magazine's figures were excellent on March 19, with an audience share of 36% (4.5 million viewers), its best score in 2016.
- SEPT A HUIT: attracted up to 4.5 million viewers, with a 24% audience share and 29% of WPDM<50.
Football: EURO warm-up matches win by large margins
The French squad played its first warm-up matches for the EURO 2016, which will be held in France:
NETHERLANDS/FRANCE, featuring a moment of homage, was watched by 5.6 million viewers, or a 23% audience share, 44% of men 15-24 years old, and 35% of men 15-49 years old.
FRANCE/RUSSIA drew 5.9 million viewers, or a 24% audience share, with 50% of men 15-24 years old and 35% of men under 50.
The match's peak audience was 7 million viewers.
*PT (9pm-10:45pm)
TMC MAINTAINS STANDINGS WITH CORE TARGETS
•2.8% audience share, 4-year-olds and up
•3.5% audience share, WPDM<50 (unchanged from February 2016)
•3.3% audience share, 25-49 year-olds (unchanged from February 2016)
TMC the TNT leader in prime-time cinema:
TMC had the best TNT cinema audience of the month: EXPENDABLES 2, 1.9 million viewers (7%), 8% of 25-49 year-olds.
TMC had 5 of the 10 largest cinema audiences of the month: EXPENDABLES 2, THE BODYGUARD, FAST AND FURIOUS 6 (1.2 million viewers), ROBIN DES BOIS PRINCE DES VOLEURS, FAST & FURIOUS 2 (1.1 million viewers).
TMC's performance remained steady: the only TNT channel to average more than 1.0 million viewers in prime time (PT) and the TNT leader for 4-year-olds and up, averaging 4.1%, and 25-49 year-olds, averaging 5.2%.
TMC is the leading TNT channel for US series:
End of Season 1, first showings of GOTHAM: 760,000 viewers and an average 4.6% share of 25-49 year-olds.
With weekend shows remaining strong performers: LES EXPERTS on Fridays (up to 875,000 viewers) and LES EXPERTS MIAMI on Sundays (up to 863,000 viewers).
LES MYSTERES DE L'AMOUR still at the top (4th-ranked French channel for WPDM<50)
A season 11 RECORD (2.9% of individuals) and an average of 6.6% of WPDM<50 since season 1.
And at the start of season 12, still just as popular: up to an 8.5% audience share of WPDM<50.
The investigative magazine 90' ENQUETES performed well:
Up to 746,000 viewers on Tuesdays and 3.3% of WPDM<50 (its best prime-time audience in 2016)
*9pm-1am (live audience)
ALL-TIME RECORD FOR NT1 WITH FEMALE VIEWERS
1.8% audience share for 4-year-olds and up (unchanged from February 2016)
3.6% audience share for WPDM<50 (+0.4 pts on February 2016: the largest TNT gain)
All-time record for this target, 5th-ranking French channel
•3.5% audience share for 15-34 year-olds (+0.3 pts on February 2016)
All-time record for SUPER NANNY with WPDM<50, with a 6.3% audience share.
NT1 is the 3rd-ranked French channel on average on Friday evenings for WPDM<50 (a 4.1% audience share).
The launch of the new season of BACHELOR, with 550,000 viewers and 5% of WPDM<50.
REVENGE appealed to the channel's core target:
6th-ranked channel with WPDM<50 (4.7%) and 15-34 year-olds (3.6%) .
NT1 was the DTT leader with WPDM<50 for CINEMA during the month (5.0% audience share in prime time).
Success of LA PROPOSITION (1.2 million viewers), the best audience share for WPDM<50 (9.6%).
SUPERMAN RETURNS (8.6% audience share of 15-34 year-olds, 3rd-ranked French channel).
JE SUIS UNE LEGENDE (7.7% audience share for 15-34 year-olds, 4th-ranked French channel) drew 0.9 million viewers.
US daytime series continued to break records
FRIENDS (weekdays): One-month record for WPDM<50 (5.1%) and 15-34 year-olds (5.4%), 4th-ranked channel.
GREY'S ANATOMY: 2016 record for Individuals (1.7%), WPDM<50 (5.0% - 5th-ranked channel), and 15-34 year-olds (5.1%).
HD1 – ALL-TIME MONTHLY RECORD AND DTT HD LEADER
•1.5% audience share of 4-year-olds and up (+0.1 pts on February 2016)
•2.0% audience share of WPDM<50 (+0.2 pts on February 2016)
•1.6% audience share of 25-49 year-olds (+0.1 pts on February 2016)
French drama broke records again:
Successful return of R.I.S POLICE SCIENTIFIQUE on Wednesdays, with up to 725,000 viewers and an all-time record audience share for an evening French drama (3.0%) on HD1.
Television films scored well again on Friday evenings: BIENVENUE AUX EDELWEISS (485,000 viewers, the best audience in the slot since the creation of HD1).
HD1 the DTT leader in CINEMA with 470,000 viewers on average in PT (2.0% audience share of Individuals and WPDM<50):
HD1 had the top TNT HD CINEMA audience share for the month with LA MORT DANS LA PEAU (760,000 viewers).
Good audience shares for LES PLEINS POUVOIRS (0.7 million viewers), CREANCE DE SANG (0.6 million viewers), and L'ECHANGE (0.5 million viewers).
US series appeal to female target audiences:
LES EXPERTS MANHATTAN did very well on Monday evenings: up to a 1.8% share of the target audience.
A strong launch for this series on Sunday afternoons: up to 470,000 viewers and 6.0% of WPDM<50.
Weekday daytime programmes broke records:
LES ENQUETES IMPOSSIBLES posted a monthly record: up to 270,000 viewers and 6.0% of WPDM<50.
GHOST WHISPERER also broke its own records: up to 320,000 viewers and a 5.3% share of WPDM<50.
Source: Médiamat-Médiamétrie
Consolidated audiences from 29 February to 27 March 2016, then live audiences from 28 March to 3 April 2016