Issues and commitments

A message from Gilles Maugars

Executive vice president, technologies, information systems, internal resources and sustainable development

In just a few years, Corporate Social Responsibility (CSR) has become a major concern for France's leading corporations. As a publicly traded company and a media group, TF1 attaches great importance to CSR, which it considers as both a source of satisfaction and an ambition.

Satisfaction, because this sense of collective awareness consolidates the approach put in place by the Group some years ago. TF1 carried out its first carbon audit back in 2007. In 2009 the Group launched Ecoprod, a partnership approach aimed at reducing the environmental footprint of its industry, and Eco2climat, an innovative indicator featured on the 8 pm news bulletin, designed to make viewers more aware of climate change. TF1 is continuously seeking to forge links with the public and to create a wide window for non-profit organisations and community-related initiatives. In 2010, building on the strong internal and external social momentum developed over the past two years, TF1 became the first media group to gain France's Diversity Label, a government-backed initiative.

CSR is also an ambition, because we will build on these first stages in order to move forward. From a general standpoint, we must integrate these subjects more effectively into our relations with stakeholders. That includes the men and women who work in our industry and attach considerable importance to diversity and social issues, our viewers, who are receptive to what they see and who contribute to the content of media messages, our advertiser customers, and our suppliers, for whom CSR is also a concern. More specifically, this dialogue must pave the way for a multi-sector standard on social responsibility in the media, which will require input from all players in order to meet objectives in terms of impact and progress.

We also need to make progress in assessing our carbon footprint, in accordance with rules on reporting and transparency. To do this, we will build on the internal dynamic of the Bouygues Group, where tens of thousands of employees are already addressing the environmental and social issues raised by construction, roads, services and energy.

This brochure and the www.groupe-TF1.fr website set out the highlights of 2010 and the main CSR initiatives in which many TF1 Group employees were involved.

Gilles Maugars

* Corporate Environmental and Social Responsibility