TF1 Publicité joins France’s “TV Commercial Subtitling Night” February 4, 2016

TF1 Publicité, a member of the SNPTV (the nation’s televised-advertising association), is joining the “Soirée du Sous-Titrage Pub TV,” an evening of subtitled television commercials organized by the Sustainable Development Committee of the AACC (the French communication agencies association) and the UDA (French advertisers’ union), in partnership with the SNPTV (Syndicat National de la Publicité Télévisée).

On the evening of February 4, all advertisements broadcast on the TF1 Group channels (TF1, TMC, NT1, HD1) and Numéro 23 will be subtitled (unless the advertiser refuses the service) for viewers having selected the “subtitles for the deaf and hearing-impaired” option on their televisions.

TF1 offers subtitles for the deaf and hearing-impaired on nearly 100% of its programs. These programs can be identified by the logo in the banner at the bottom of the screen.

Some 5.4 million deaf and hearing-impaired persons are not able to access all televised advertising campaign messages because of their disability, meaning 8% of the French population, with 35% of this group being under the age of 60, as only 8% of commercials are currently subtitled (CSA estimate, 11/2009).