TF1 Group and BA.BA join forces to fight illiteracy

In support of France’s Journées Nationales d'Action contre l’Illettrisme (“Action Against Illiteracy Days”), the TF1 Group, along with the other founding members of the B.A.ba Solidarité association (L’Oréal, Orange, TF1, SNCF, Manpower, La Poste, and Publicis), took part in the organization’s public awareness event held this past September 7.

B.A.ba Solidarité is the first joint corporate venture committed to fighting illiteracy in the workplace. It offers an innovative tutoring program to help give all employees access to reading, writing, and basic scholastic skills.

The TF1 Group, a founding member of B.A.ba Solidarité*, has been devoted to this cause since 2013. As part of this commitment, seventy members of the Group’s staff now lend literacy support to more than thirty employees of our environmental-maintenance provider, Samsic.

To learn more about this national week of action to promote literacy, watch the testimonial video featuring TF1 tutors and tutees :

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